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I design products that are clear, inviting, and built to make complexity feel easy.
Case Studies
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Unified dashboard surfaces supplier risk on login and ends error-prone tool-hopping.
+41% weekly active users
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Three-month sprint launched site with trust-first storytelling that turned a spec-neutral purifier into a sales driver.
$1M first-year revenue
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Redesigning a dense screenwriting platform with 70,000 users into a focused, growth-ready experience.
SPEC WORK
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Concept shows how users could send recommendations to friends, easing choice paralysis.
Spec Case study
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Mobile app pairs map-first discovery with social nudge so city users can find equipment-free workouts nearby.
SPEC CASE STUDY
Explored how private recommendation sharing could enhance discovery and engagement inside the app.
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Design an iOS app for finding and doing workout routines in outdoor public spaces.