Case studies

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capital One
Unified dashboard surfaces supplier risk on login and ends error-prone tool-hopping.
+41% weekly active users
UX RESEARCH
INTERACTION DESIGN
DATA VISUALIZATION

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Sans
Launched an e-commerce site for a low-awareness product and positioned Sans as a premium wellness brand.
$1M first-year revenue
VISUAL DESIGN
E-COMMERCE
COPYWRITING

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International Screenwriters' Association
INFORMATION ARCHITECTURE
INTERACTION DESIGN
DESIGN STRATEGY
Designed onboarding, dashboard, and checkout to cut abandonment and personalize the experience for 70,000 users.
Spec work


N Crowd
Concept shows how users could send recommendations to friends, easing choice paralysis.
Spec Case study
CONCEPT DESIGN
INTERACTION DESIGN
UX RESEARCH


GYMCITY
Mobile app pairs map-first discovery with social nudge so city users can find equipment-free workouts nearby.
SPEC CASE STUDY
MOBILE UX
INTERACTION DESIGN
PRODUCT CONCEPT
Netflix (spec, under construction)
Explored how private recommendation sharing could enhance discovery and engagement inside the app.
UX RESEARCH
UX DESIGN
UI DESIGN
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GymCity (Spec, Under Construction)
Design an iOS app for finding and doing workout routines in outdoor public spaces.